Lilac by Rohma is an online start-up, which originated from Karachi, Pakistan. It was started in February 2017 by an IBA graduate, Rohma, who established the brand with her husband, Haseeb. The brand started off as an eastern clothing line for women and girls – providing with ready-to-wear, affordable daily-wear attire. The brand offers ‘timeless’ collection where there is infusion of culture with contemporary fashion.
Our focus is on providing an extensive array of trendy daily-wear and semi-formal attire, with attractive prices and amazing fabric quality. The brand is best known for its elegant chicken kurtas and plain kurta sets with matching separates.
We strive to create designs which never run out of style!